By Reinier
Spruit on the 101Fundraising blog.
If you are
really going for retention in 2013 you have to record the Retention Song
with your fundraising team. I’ve especially adapted Bob Marley’s lyrics for
everyone to embrace the area of retention. So, just do it. Get out your camera
and tape it. It will increase your retention rates by at least 20 per cent.
Trust me…
The best performance
can do the opening plenary at all fundraising conferences in 2013. Who says
fundraising can’t be fun?
Our donors,
yes, we ask them;
Ask them and
not only once,
Even after
they give more
Not a
relation here
But our goals
de-serve more
By the touch
of Aphrodite.
Our reward in
this donation
Relationship.
Will you help
to spread
This songs of richdom
‘Cause all we
ever have:
Retention
songs;
Retention
songs.
Oh man they
stay with us for gentle reasons;
None but
ourselves are there to blame.
Shed a tear
for inactive supporters,
‘Cause none
of you can stop them leave.
How long
shall we ill non profits,
While we
stand aside and look? Ooh!
Some say it’s
just a part of it:
We’ve got to
try a new hook.
Will you help
to spread
This songs of
richdom
‘Cause all we
ever have:
Retention
songs;
Retention
songs;
Retention
songs.
—
/Guitar
break/
—
Oh man they
stay with us for gentle reasons;
None but
ourselves are there to blame.
Wo! Shed a
tear for inactive supporters,
‘Cause none
of you-a-can-a stop-a them leave.
How long
shall we ill non profits,
While we
stand aside and look?
Yes, some say
it’s just a part of it:
We’ve got to
try a new hook.
Will you help
to spread
This songs of
richdom
‘Cause all we
ever have:
Retention
songs –
All we ever
have:
Retention
songs:
These songs
of richdom,
Songs of
richdom.
(applause)
