Retention Song

By Reinier Spruit on the 101Fundraising blog.

If you are really going for retention in 2013 you have to record the Retention Song with your fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20 per cent. Trust me…

The best performance can do the opening plenary at all fundraising conferences in 2013. Who says fundraising can’t be fun?

Retention Song (to the tune of Redemption Song by Bob Marley)

Our donors, yes, we ask them;


Ask them and not only once,


Even after they give more


Not a relation here


But our goals de-serve more


By the touch of Aphrodite.


Our reward in this donation


Relationship.


Will you help to spread


This songs of richdom

‘Cause all we ever have:


Retention songs;


Retention songs.

Oh man they stay with us for gentle reasons;


None but ourselves are there to blame.


Shed a tear for inactive supporters,


‘Cause none of you can stop them leave.


How long shall we ill non profits,


While we stand aside and look? Ooh!

Some say it’s just a part of it:


We’ve got to try a new hook.


Will you help to spread


This songs of richdom


‘Cause all we ever have:


Retention songs;


Retention songs;


Retention songs.

—

/Guitar break/
—

Oh man they stay with us for gentle reasons;


None but ourselves are there to blame.


Wo! Shed a tear for inactive supporters,


‘Cause none of you-a-can-a stop-a them leave.


How long shall we ill non profits,


While we stand aside and look?


Yes, some say it’s just a part of it:


We’ve got to try a new hook.


Will you help to spread


This songs of richdom


‘Cause all we ever have:


Retention songs –

All we ever have:

Retention songs:

These songs of richdom,


Songs of richdom.

(applause)